Starting and Scaling Online Business for Young Entrepreneurs
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A nationwide hybrid e-commerce acceleration program that trained 300+ startups and entrepreneurs, including 100+ women-led businesses and 75+ micro-entrepreneurs, through ten intensive two-day sessions. The program delivered practical skills in branding, digital marketing, pricing, platform optimization, and cross-border logistics, enabling participants to launch, scale, and monetize online ventures.
Participants left with operational e-commerce storefronts, clearer revenue models, and improved market access. The program strengthened digital capabilities across regions, increased women and micro-entrepreneur participation in online trade, and created sustained pathways to market and investment.
Challenges
- Limited access to business resources, networks, and capital for women entrepreneurs.
- Lack of dedicated physical and digital spaces for women-led enterprises.
- Skill gaps in marketing, financial management, and innovation.
- Barriers to scaling and formalizing microenterprises.
- Limited visibility and recognition for women founders in the ecosystem.
Solutions
- Established a sustainable, women-focused entrepreneurship center offering training, mentorship, and incubation.
- Delivered programs focused on business model development, access to finance, and digital readiness.
- Created networking opportunities and mentorship linkages with industry experts and investors.
- Promoted inclusivity and microenterprise upscaling through accessible learning platforms.